Thursday, June 29, 2023, at 11 am EST
Greening of Streaming:
Uniting the Industry for Energy Efficiency
One issue that should be paramount to all participants in the streaming media ecosystem - producers, engineers, product and service providers, and consumers - is power consumption. An organization called Greening of Streaming was recently “created to address growing concerns about the energy impact of the streaming sector.”
In this issue of Voices of Video, we meet with Dom Robinson, who is the founder of Greening of Streaming (and Chief Business Development Officer of id3as).
In this conversation with Jan Ozer, Dom will lay out the challenges associated with a collective effort to reduce power consumption, starting with finding a common set of definitions and targets. Then, he’ll identify some low-hanging fruit that all companies can target to reduce their consumption immediately.
He’ll then discuss power consumption at all streaming media stages, from production through encoding, transport, delivery, and viewing, and detail why a holistic view must be adopted for all potential modifications. For example, a decision to reduce the power consumed during encoding provides no overall benefit if it's more than offset by increases in power consumed during transport and playback to millions of devices. In this regard, you can download Dom’s brilliant schematic showing all power consumed during the production and playback of a live streaming production and conclude by detailing the short-term goals of the organization and the long-term vision.
DOWNLOAD THE DIAGRAM HERE: https://voicesofvideo.netint.com/hubfs/VoV/e2eenergyforstreaming.png
If you’ve ever wondered what you or your organization can do to reduce power consumption during streaming, be sure not to miss this edition of Voices of Video.
Join live to ask your questions in real-time, or you may email your questions ahead of time to voices of video at netint dot com.
Can’t make it live? We have you covered. Register for the event, and an on-demand replay will land in your inbox so you can watch at your convenience.
Greening of Streaming: Uniting the Industry for Energy Efficiency
Thursday, June 01, 2023, at 11 am EST
Past Conversations - replays
Thursday, June 1, 2023, at 11 am EST
Scalable Distribution in the Age of DRM:
Key Challenges and Implications
In this episode, we hosted Alex Zambelli, a seasoned veteran in the streaming industry. Alex started his streaming career at Microsoft, where he worked on high-profile projects like three different Olympics and Sunday Night Football. Since then, he helped engineer streaming platforms for iStreamPlanet, Hulu, and Warner Bros.
In this episode, Jan Ozer and Alex Zambelli discussed a range of topics, including his experience evangelizing codecs, the best educational paths to success in the streaming world, and his views on the costs and challenges of adding a codec to the streaming mix. We also explore his thoughts on different streaming protocols like HLS, DASH, and CMAF, as well as the implications of DRM and the challenges of distributing at scale.
We wrapped up with a discussion on the future of the industry and changes the industry can make to simplify streaming encoding, packaging, and delivery to allow publishers to focus on content, not issues like playback compatibility. Hit the replay to hear from Alex and gain insights into the world of live streaming and video production.
Thursday, May 25, 2023, at 11 am EST
Cloud Gaming is Real.
A conversation with the CEO of Blacknut
In this Voices of Video conversation, Mark Donnigan talked with Olivier Avaro, CEO of Blacknut, about what his company is doing to enable the transition from console and PC-based gaming experiences to streaming delivery of games from the cloud.
Blacknut has built a complete solution for service providers and OTT video services wanting to expand their entertainment offerings. Blacknut offers the technical platform needed and licensed gaming content from more than 100 publishers.
This conversation addressed the OPEX challenges with cloud gaming and the technical hurdles that come with using the open internet for latency-sensitive and quality-perceptive applications like gaming. A new architecture consisting of CPUs with GPUs for game rendering and VPUs for encoding was presented.
Thursday, May 11, 2023, at 11 am EST
How technology distribution is different in India
than in the rest of the world
(codecs, bandwidths, video production, UGC)
With the largest population in the world, India represents a fabulous opportunity for all streaming professionals. But virtually all key market factors, bandwidth, playback devices, content preferences, and others, are very different from US and European markets. Krishna Rao Vijayanagar has a Ph.D. in Electrical Engineering and has worked for several companies in the US & India before starting his highly successful OTTVerse website and devoting himself to education focused on streaming production and delivery.
In this conversation with Jan Ozer from NETINT, Krishna covers how producing, delivering, and consuming video in India is different from the rest of the world, digging into details like codec support, encoding ladder construction, delivery infrastructure and capacity, and device preferences and penetration. Krishna also shares his vision for expanding streaming-related knowledge and shares insights from what he found meaningful at NAB.
Streaming professionals interested in providing streaming services, technology, or content to India will find this an invaluable introduction.
Thursday, April 27, 2023, at 11 am EST
Understanding the Benefits and Limitations
of FFmpeg, Gstreamer, and GPAC
In this very technical session, we spoke with Romain Bouqueau, a main contributor to GPAC and founder and CEO of Motion Spell, the licensing arm of GPAC.
GPAC is an open-source encoding and packaging framework that competes with and relies on FFmpeg. It was recently licensed by Netflix for live streaming.
If you've ever attempted to deploy FFmpeg for complex transcoding operations, you may have experienced poor multithreaded performance. Romain discussed why that is, techniques you can use to minimize this effect, and how GPAC and other frameworks try to mitigate performance issues.
Romain also helped us explore the performance and feature set of projects like FFmpeg, Gstreamer, and GPAC. You shall leave with a solid knowledge of their transcoding and packaging options and a better understanding of FFmpeg's multi-threaded-related performance issues and how to minimize them.
Thursday, April 13, 2023, at 11 am EST
Demystifying Content Royalties in Video Encoding: Conversation with IP Attorney Robert J.L. Moore
Though content royalties apply to only a tiny fraction of encoded video, it’s a concept that has troubled many publishers. Here to clear the air is IP attorney Robert J.L. Moore, who, together with Jan Ozer from NETINT penned our latest blog, The Truth About Content Royalties.
In this Voices of Video episode, you will learn whether content royalties apply to H.264 (in some cases), HEVC and VVC (ditto), VP9 and AV1 (almost certainly not), LCEVC (yes), and EVC (who knows)?
Thursday, March 23, 2023, at 11 am EST
Choosing the Right Technology for Low-Latency Streaming: WebRTC, LL HLS/DASH, and H5Live
Curious about what types of productions require low-latency delivery? Interested in the quality and robustness tradeoffs associated with low-latency streaming? Oliver Lietz from nanocosmos and Jan Ozer from NETINT discussed the technology options available for low-latency streaming, including WebRTC, LL HLS/LL DASH, and others, and the pros and cons of each approach.
- Learn about high-level production, monitoring, and analytics aspects of a low-latency production.
- Hear about the pros and cons of ASIC-based transcoding for low latency streaming, including quality, latency, CAPEX, OPEX, and density.
- Understand the tradeoffs associated with low-latency productions and technologies available to combat the challenge.
Thursday, March 9, 2023, at 11 am EST
Building Localized OTT Networks
Streaming pioneer Jet Stream joined the conversation with a highly valuable but lesser-known use case – localized OTT video networks.
In this discussion, Jet Stream's Stef van der Ziel and NETINT’s Mark Donnigan discussed how individualized streaming applications can solve a unique challenge where bandwidth may be limited, but the customer expectation for quality is not.
Learn how Jet Stream enables live streaming platforms to be built and operated without needing deep engineering expertise or platform operators.
Thursday, February 16, 2023, at 11 am EST
The truth about encoding ASICs (Why YouTube and Meta encode with ASICs and how you can too)
Software running on commodity cloud-based servers is thought to represent the ultimate in flexibility, cost control, and implementation speed. Why, then, do the largest video platforms in the world, YouTube and Facebook, run largely on ASICs? The reason lies in the significant power and density advantages that purpose-built silicon delivers.
In this discussion, Dylan Patel from SemiAnalysis and Alex Liu from NETINT will share secrets behind the development of large technology company ASIC projects and reveal the change driving massive investment in ASIC development.
Thursday, February 2, 2023, at 11 am EST
Live Streaming in a Box
Party talk or cutting-edge solution?
Curious how today, everyone can access the cost and performance benefits of hardware video encoding without needing to invest in massive development projects or special hardware? As software encoding in the cloud is getting more expensive, only hardware can deliver the performance and operational cost that is needed for live video streaming at scale.
Watch NETINT’s Mark Donnigan and StreamVX CEO Szymon Karbowski as they discuss how StreamVX is enabling services and platforms to deliver high-quality, low-latency video with their live streaming-in-a-box solution.
December 9, 2023, at 11 am EST
Streaming video industry challenges in a volatile world. Reflections upon the past year
2022 has been a tumultuous year where conventional norms have been upended in every facet of life. This is no less true in the streaming video industry, where new emerging platforms, including cloud gaming and the Metaverse, gain traction but are tempered by volatile markets, environmental pressures, and soaring energy costs driven by global events.
Where do we go from here?
While current global events and macroeconomic instability are troubling, they also represent an enormous opportunity to rethink streaming video business models ideally, by leveraging new advanced technologies that will lower both CAPEX and OPEX while simultaneously reducing carbon emissions.
Watch Bob Fung and Ben Lee's intriguing discussion on the duality that the streaming video industry is facing.
November 11, 2022, at 11 am EST
Why use hardware for video encoding?
Streaming video industry insights
Transcoding with ASICs has gotten a lot of attention lately. From YouTube’s ARGOS VPU to Meta’s new ASIC that prompted noted compressionist David Ronca to comment that there are only two types of companies, “those that are using Video Processing ASICs in their workflows, and those that will.’
Based in Sweden, RealSprint provides live-streaming solutions to companies around the globe. When choosing a transcoder for the AV1 capabilities of its Vindral Live CDN, RealSprint considered software transcoding, as well as GPU and CPU acceleration and ASICs. Not surprisingly, RealSprint made the same decision as YouTube and Meta and chose ASICs.
Watch Jan Ozer from NETINT, and Daniel Alinder from RealSprint, as they discuss the role of hardware encoding and ASICs to enable ultra-low latency 4K streaming with the AV1 codec.
Frequently Asked Questions
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