Why Are You Paying 5,000x Too Much?
Rethinking Video Infrastructure Before IBC 2026
Voices of Video with Mark Mahle - Mark Mahle Co-Founder & Chief Plumber at NetActuate, Inc
Here's an uncomfortable truth: the moment your streaming service scales, the public cloud can start charging you thousands of times more than you should be paying. Server costs have jumped as much as 4x. Power prices are climbing. And for the first time in years, even CDN delivery rates are going up. So how do you keep growing without passing every increase straight to your customers?
In this episode of Voices of Video, NETINT's Mark Donnigan sits down with NetActuate co-founder and CEO Mark Mahle, the head of a global infrastructure company you've probably never heard of but almost certainly use every day. NetActuate runs on the fourth-largest network in the world, processes over 25 billion transactions a day, and now has NETINT VPUs deployed across 18 global markets.
Together they get specific about what actually changes the math: VPU-as-a-Service with billing that flexes to your business (price per stream, per KPI, dedicated, or bring-your-own-hardware), why a VPU quietly outperforms six-figure GPUs on both cost and power, and a first look at what NetActuate is unveiling at IBC 2026: a new enablement layer and marketplace launching with 100+ solutions, where their team does 90% of the integration work, free, so your appliance, SaaS, or software can demo VPU-enabled on a global platform within days.
Register to watch, then come find both Marks at the VPU ecosystem booth at IBC 2026.
Mark Mahle - Co-Founder & Chief Plumber at NetActuate, Inc
Mark Mahle is the co-founder and CEO of NetActuate, a global edge infrastructure platform delivering cloud, network, and connectivity solutions across major markets worldwide. With more than 25 years of experience building and scaling technology companies, Mark has worked across R&D, marketing, customer success, business development, SaaS, telecom, and infrastructure. He previously held leadership roles at VMware and WebEx, where he helped scale high-performance systems, global web platforms, SaaS APIs, and telecom partnerships. Mark is also co-founder of Coherently AI and an active advisor, investor, and board member focused on AI, infrastructure, telecom, healthcare, and automotive technology.
Mark Donnigan - Head of Strategic Marketing at NETINT Technologies
Mark Donnigan is the Head of Strategic Marketing at NETINT Technologies, where his extensive experience and innovative approach have significantly contributed to the company's growth and industry standing. With a background that combines deep technical understanding and strategic marketing expertise, Mark has been instrumental in positioning NETINT as a leader in ASIC Video Processing Units (VPUs) for ultra-high density video encoding and streaming. His work at NETINT involves not just promoting the brand and its products but also shaping the future direction of the video streaming and encoding market.