The GenAI Revolution in CTV Advertising
with Jonathan Moffie from streamr.ai
This episode explores the transformative impact of Generative AI on Connected TV advertising. Learn how streamr.ai's innovative technology empowers small and medium-sized businesses to create professional-quality video ads quickly and affordably. Jonathan Moffie and Mark Donnigan discuss the far-reaching implications for the advertising industry, including new opportunities for local businesses to expand their reach. Watch as they examine how this technology is reshaping the CTV landscape and envision a future where creativity and accessibility converge in advertising.
Jonathan Moffie - CEO & Co-Founder @ streamr.ai
Jonathan Moffie is the CEO and Co-Founder of streamr.ai, an innovative platform that leverages AI to generate video ads for Streaming TV apps, such as Netflix and Samsung TV Plus, in under two minutes. Based in the Los Angeles Metropolitan Area, Jonathan has a wealth of experience in product strategy, go-to-market solutions, and online advertising. Before founding streamr.ai, he held leadership roles at OrkaTV and Wurl, where he played a pivotal role in enhancing product management and integrating AI-powered solutions. He is also a board member of the Impact Public Service Fund and a mentor at Verizon Media.
Mark Donnigan - Head of Strategic Marketing at NETINT Technologies
Mark Donnigan is the Head of Strategic Marketing at NETINT Technologies, where his extensive experience and innovative approach have significantly contributed to the company's growth and industry standing. With a background that combines deep technical understanding and strategic marketing expertise, Mark has been instrumental in positioning NETINT as a leader in ASIC Video Processing Units (VPUs) for ultra-high density video encoding and streaming. His work at NETINT involves not just promoting the brand and its products but also shaping the future direction of the video streaming and encoding market.