How European broadcasters like TF1 are adapting streaming tech to transform their business - with Xavier Leclercq from Broadpeak
In this Voices of Video episode, Xavier Leclercq from Broadpeak talks with NETINT’s Mark Donnigan to explore the streaming industry's shift from subscriber growth to profitability and the role advertising and FAST channels play. The pair discusses the impact on traditional TV channels and media companies, what the real potential for targeted ads is, and the transformation of channels like ITV in the UK and TF1 in France into “streaming destinations.” Broadpeak.io’s innovative ad replacement and performance advertising technologies and the evolving role of telcos in managing OTT traffic and ad distribution will also be discussed. Watch the replay for insights into the future of streaming and monetization.
Xavier Leclercq - VP Business Development at Broadpeak
Xavier Leclercq is an accomplished technology leader with nearly 20 years of international experience in OTT, streaming, CDN, multicast ABR, SSAI, and edge solutions. As VP of Business Development at Broadpeak, he excels in creating and nurturing long-term customer and partner relationships, driving innovative video solutions. His expertise spans from coding to strategic leadership, enhancing video content delivery for content owners and network operators. Xavier is also a regular lecturer, committed to sharing his knowledge and empowering teams to achieve maximum impact through collaboration.
Mark Donnigan - Head of Strategic Marketing at NETINT Technologies
Mark Donnigan is the Head of Strategic Marketing at NETINT Technologies, where his extensive experience and innovative approach have significantly contributed to the company's growth and industry standing. With a background that combines deep technical understanding and strategic marketing expertise, Mark has been instrumental in positioning NETINT as a leader in ASIC Video Processing Units (VPUs) for ultra-high density video encoding and streaming. His work at NETINT involves not just promoting the brand and its products but also shaping the future direction of the video streaming and encoding market.