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What it Takes to Produce Streams for the Largest Events in the World
with John Petrocelli from BulldogDM
Learn what needs to happen on the stage or on the field to stream the largest music, corporate, and sporting events in the world. This discussion between John Petrocelli and Mark Donnigan covers the business side of live events streaming and touches on the attitudes of brands and advertisers and what is needed to deliver a high-quality experience for viewers. If you have wondered what really happens after the photons hit the first “glass” in “glass to glass,” this conversation gives you the insights you need.
John Petrocelli is the Founder and CEO of Bulldog DM, where he leverages over two decades of expertise in premium content live streaming. Under his leadership, Bulldog DM has become the world’s most experienced livestream studio, delivering over a billion audience engagements for top brands like Spotify, Netflix, Apple, and Coca-Cola. Petrocelli's strategic insight has helped companies distribute and monetize real-time content, maximizing viewer engagement.
Before founding Bulldog DM in 2012, he was instrumental in the success of AEG’s digital media and live streaming services, significantly growing their revenue and leading them to a market-leading position. At AEG, he managed high-profile livestream events, including The Masters, Oscars, and Coachella. Previously, he was CEO of Incited Media, which was acquired by AEG, and held senior roles at Widevine (acquired by Google) and Irdeto.
Petrocelli’s contributions to the industry are highlighted by his pioneering work with music icon Prince, launching the first artist-owned digital music store and direct-to-fan ticketing platform, earning multiple awards. A graduate of the Isenberg School of Management at UMass Amherst, he is a frequent speaker on livestreaming, media, marketing, and entertainment, recognized for his comprehensive knowledge and influential industry presence.
