---
title: How European broadcasters adapt streaming tech
description: Xavier Leclercq from Broadpeak- the streaming industry's shift from subscriber growth to profitability and the role advertising and FAST channels play.
image: https://voicesofvideo.netint.com/hubfs/AF-Voices%20of%20Video%20LP/Voices%20of%20Video%20-%20Landing%20Page/Broadpeak%20-%20Xavier%20Leclercq%20-%20SQ.png
---

### VOICES OF VIDEO | WATCH ON DEMAND

## How European broadcasters like TF1 are adapting streaming tech to transform their business - with [Xavier Leclercq](https://www.linkedin.com/in/xavierleclercq/) from [Broadpeak](https://broadpeak.tv/)

In this Voices of Video episode, [Xavier Leclercq](https://www.linkedin.com/in/xavierleclercq/) from [Broadpeak](https://broadpeak.tv/) talks with NETINT’s [Mark Donnigan](https://www.linkedin.com/in/markdonnigan/) to explore the streaming industry's shift from subscriber growth to profitability and the role advertising and FAST channels play. The pair discusses the impact on traditional TV channels and media companies, what the real potential for targeted ads is, and the transformation of channels like ITV in the UK and TF1 in France into “streaming destinations.” Broadpeak.io’s innovative ad replacement and performance advertising technologies and the evolving role of telcos in managing OTT traffic and ad distribution will also be discussed. Watch the replay for insights into the future of streaming and monetization.

[GET ACCESS](https://voicesofvideo.netint.com/how-european-broadcasters-adapt-streaming-tech#webinar-registration)

![How ITV and TF1 are adapting streaming tech to transform their business
with Xavier Leclercq from Broadpeak](https://voicesofvideo.netint.com/hs-fs/hubfs/AF-Voices%20of%20Video%20LP/Voices%20of%20Video%20-%20Landing%20Page/NETINT-%20Broadpeak%20-Xavier%20Leclercq-Event%20Image%20-%20on-demand.jpg?width=1920&height=1080&name=NETINT-%20Broadpeak%20-Xavier%20Leclercq-Event%20Image%20-%20on-demand.jpg "How ITV and TF1 are adapting streaming tech to transform their business
with Xavier Leclercq from Broadpeak")

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